Kevin Russell
Technical Author/Marketing Manager
Expertise
- 20 years of Search Engine Optimisation and Generative Engine Optimisation
- Digital Marketing and Social Media
- Copywriting and proofreading
- E-commerce and Website CRO and UX
- Video manipulation using AI
Experience
I head up the Marketing Team – developing and implementing the Search Engine Optimisation (three websites including 2 Ecommerce websites), Marketing Strategy, Newsletter Campaigns and Social Media, driving engagement and revenue growth.
I manage our Generative Engine Optimisation (GEO) strategy alongside SEO - targeting AI Summaries in SERPs and teach LLM to include our Services in its responses.
I believe that well-researched Keywords and well-written Blogs are an essential part of SEO and increasingly, GEO.
Latest Blogs
6 Steps to reduce Anti Social Behaviour in School Washrooms
Washrooms and Toilet Blocks are traditionally troublesome hotspots in School and other education establishments but there are steps you can take to make your School Washroom a safer place to visit...
What is the difference between Approved Document T and Approved Document M?
Approved Document T became effective on the 1st October 2024, is an addition to the Building Regulations 2010 to address toilet provisions in buildings other than domestic dwellings. Document T is an addition to Approved Document M both sets of guidance should be applied together.
Approved Doc T addresses questions raised around Unisex Washrooms, Executive Washrooms and Gender-Neutral Washrooms including the issue of female vulnerability.
Using Washroom Design to Tackle Antisocial behaviour in school toilets
Washroom in School are increasingly recognised as troublesome hotspots for bullying in schools, with some children even avoiding using the toilet facilities altogether.
Students who are victims of bullying are at increased risk of depression, anxiety, sleep difficulties, lower academic achievement and even dropping out of school. Bullying can also have an immediate effect on a student’s physical health, with victims often experiencing more regular headaches and stomach aches.
A Case For Unisex Washrooms for Transgender Spaces
The equalities watchdog is understood to be considering advising businesses, hospitals and schools to provide additional gender-neutral facilities, after the Supreme Court said that trans women should not be allowed to use women’s bathrooms.
Government Guidelines still advocate single-sex toilets, but where space allows, Unisex Toilets can be a safe space for all genders while increasing privacy, reducing antisocial behaviour, and saving money.